Getting the right message to the right person at the right time is critical to the success of your campaign. With Marketing Suite, you can target prospects with simple or sophisticated tools. By precisely defining target markets, you can refine campaign messages with great accuracy. And you can measure the response rate to the messages for specific groups of people.
Think about which factors should be included and which should be excluded for each targeted group. You will use these factors to define the segment of prospects that you will be targeting for each solicitation.
Plan for the cases where customers 'opt-in' and 'opt-out' of different marketing activities. After the targeted message is delivered, the prospect will or will not respond. Marketing Suite gives you the power to define and manage processes for either case.
Using external lists
Some organizations use external lists to identify targets for their campaigns. External lists are brokered with individual list agreements that govern how the list can be used and for how long. Sometimes lists are given to the organization with all names and contact information attached. Other times, lists are used once and the organization only sees the contact information when the customer responds.